Merchandising is now big business. Most car firms offer branded goods which can appeal to all. And the choice is endless, from jackets to cups, jigsaw puzzles and luggage tags.
Life is brand! Car makers are trading on their names like never before thisismoney.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisismoney.co.uk Daily Mail and Mail on Sunday newspapers.
Ferrari Testa Rossa J Miniature Luxury Automobile hypebeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebeast.com Daily Mail and Mail on Sunday newspapers.