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Kia officially changes name in India
May 24, 2021
Announces new corporate name Kia India as a part of its new brand identity.
Kia India (formerly Kia Motors India), a wholly-owned subsidiary of Kia Corporation, has announced its new corporate name Kia India as a part of its new brand identity and brand purpose of ‘Movement that Inspires.’
The name change which symbolises Kia becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions. The brand has removed the word ‘Motors’ from its earlier name after ratification by the Ministry of Corporate Affairs and will now function under the corporate identity of Kia India Private Limited. The company has changed its logo and name at its Anantapur manufacturing facility and will carry out the same at its dealership in a phase-wise manner.
Kia drives out Motors from its name, to be called Kia India now (Ld)
By IANS |
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Chennai, May 24 : In order to signify its new business strategy of providing mobility solutions rather than production of vehicles, the Indian subsidiary of Kia Corporation has got a new name Kia India Private Ltd.
Earlier, the Indian company was called Kia Motors India.
According to Kia India, the name change symbolises it becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.
The company has changed its logo and name at its Anantapur manufacturing facility in Andhra Pradesh and will carry out the same at its dealerships in a phase-wise manner.