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Kia teases its 7 new EVs that ll launch by 2027 The company s got a new logo and slogan, too. Listen - 01:52 Whatever this is, we know it ll be electric. Kia Korean automaker Kia detailed its new brand strategy on Thursday, starting with a new name (sort of), a new logo and an increased focus on sustainability and environmental responsibility. All of this will culminate with the launch of seven new battery electric vehicles by 2027.  Formerly known as the Kia Motor Company, the brand s official corporate name is now simply Kia. The renaming is said to signal the brand expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles and more, according to a statement. In other words, Kia hopes you ll think of it as more than just a car brand.

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