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Driving By Numbers: Are subcompact cars dead in Canada?

entire subcompact car segment generated fewer sales than the Hyundai Kona, Canada’s top-selling subcompact crossover, by itself during the first nine months of 2020. The Kona leads a roughly decade-old segment that now outsells subcompact cars by six-to-one. Subcompact cars aren’t dead, at least not yet, but the few remaining players are clearly on life support. Pressured in pricing terms by their larger compact-car siblings, and pressured in terms of desirability by their crossover offshoots, subcompact cars persevere only at the extreme end of affordability. To gauge the severity of the crisis, we’ve compiled a list of 10 subcompact cars – some expired, some expiring, some gasping for breath – and ranked them in order of declining Canadian sales volume between 2014 and 2019.

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