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Share: Market Analysis Market Research Future (MRFR) predicts the global A2P messaging market to achieve a CAGR of 4.2% from 2020 to 2026 (forecast period). A2P messaging is a powerful medium for businesses or enterprises in the communication market space to connect to mobile consumers. Businesses use text messaging to notify consumers of updates to boost consumer experience that results in the company s revenue growth. SMS helps to generate leads, boost revenue and help build better customer relationships across a wide variety of industries, such as BFSI, retail & e-commerce, travel & tourism, marketing, hyperlocal, and healthcare. A2P messaging is rising and growing across the globe and will continue to develop with long-standing and fresh challenges facing market players. MNOs are gradually securing their networks and solving the problems that grey-routes present, whereas Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of A2P. Mobile operators

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