Alongside Aleksandar Jankovic, a friend and fellow retail industry colleague, he recruited two stylists to begin operations.
“There is no perfect timing and there is always going to be pros and cons for launching your own business. So, you just have to believe in what you are doing and just go for it,” says Mr Radojevic.
Dresos is tapping into a market space for consumers who, thanks to the pandemic, have restricted access to physical shops or those who prefer to make purchases online because it is convenient or as a result of hygiene or social distancing concerns.
Retailers with large brick-and-mortar shop networks have suffered during the pandemic, with Topshop owner Arcadis and department store chain Debenhams closing their doors in the UK.
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