By Robert Exley Jr., CNBC •
Published May 7, 2021 •
Updated on May 7, 2021 at 5:17 pm
Dimitrios Kambouris | Getty Images Entertainment | Getty Images
Owning digital art can be a hard thing to wrap your head around.
But many people already have some form of digital assets whether they realize it or not, according to media mogul Gary Vaynerchuk, who also goes by the name Gary Vee. Download our mobile app for iOS or Android to get alerts for local breaking news and weather.
Think about how valuable a blue check mark on social media can be or how much kids will spend to buy costumes inside video games such as Fortnite, Vaynerchuk said.
Woolley Marketing: Personalising, mass marketing or both?
In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and
by DARREN WOOLLEY
Dear ,
This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right.
For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling.
Most disappointing personally, is the number of agencies, particularly SEO specialists, who email-market addressing their emails to trinityp3.com. To think they are positioning themselves as marketing specialists and yet cannot be bothered to do the most basic of research to find a name to which address their marketing.
CEO Of VaynerSpeakers Gives Us A Glimpse Into The Future Of Events forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
The reason so many businesses struggle with social media is because they put out content that s in their best interest, instead of the person on the other side, Vaynerchuk said at the CNBC Small Business Playbook virtual event on Tuesday. Try to put out content that educates instead of sells. You start becoming more of a publisher [who s focused on] editorial, than you do a salesman. That simple rule is probably the best that I ve seen people use to become successful, the CEO of VaynerMedia told CNBC s Seema Mody.
Specifically, he cites Facebook, Instagram and TikTok as a requirement for small businesses looking to hedge their advertising spend. It s not just about organic, it s about ads. You ve got to run media on these three platforms in a demo that comes to your shop or uses your service, Vaynerchuk said, adding that small businesses should be spending as much as possible on those platforms.
The reason so many businesses struggle with social media is because they put out content that s in their best interest, instead of the person on the other side, Vaynerchuk said at the CNBC Small Business Playbook virtual event on Tuesday. Try to put out content that educates instead of sells. You start becoming more of a publisher [who s focused on] editorial, than you do a salesman. That simple rule is probably the best that I ve seen people use to become successful, the CEO of VaynerMedia told CNBC s Seema Mody.
Specifically, he cites Facebook, Instagram and TikTok as a requirement for small businesses looking to hedge their advertising spend. It s not just about organic, it s about ads. You ve got to run media on these three platforms in a demo that comes to your shop or uses your service, Vaynerchuk said, adding that small businesses should be spending as much as possible on those platforms.