Dive Brief:
Raley s has finished converting a store in El Dorado Hills, California, into its healthy-foods-focused O-N-E Market format, the grocery chain announced. The redesigned store, which opened on Saturday, April 17, following a closure from April 12-16, is the first time an existing Raley s location has been turned into the new format.
The newly refreshed location, which is Raley s second O-N-E Market, includes a natural beauty store-within-a-store stocked with health and beauty products that are made without artificial preservatives, are hypoallergenic, and are Cruelty Free- and Rainforest Alliance-certified.
Raley s plans to open additional O-N-E stores as part of a multi-year campaign to brand itself as a health-oriented food retailer.
Raley s debuts first O-N-E Market store conversion
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