Thursday April 22, 2021 6:18 AM PDT by Hartley Charlton
The first reviews of the iPhone 12 in Apple s newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.
The Verge s Dieter Bohn described the new color as more like a lilac, but still said that it was unmistakable:
It s a lightish shade of purple. One might be tempted to call it lavender, but to me it s a bit more like a lilac or maybe a wisteria. It lacks the redness you d expect in a mauve or the blue tones you d see in a violet. There are many shades of purple, but this one is what Apple went with and I like it. It s unmistakable even at a distance, whereas the light green iPhone 12 models could be mistaken for off-white in certain light. I am also glad it doesn t have a fancy name. It s just purple.
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The FINANCIAL The new finish complements the beautiful flat-edge design of iPhone 12, which features an advanced dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic, and 5G, Apple notes.
Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfect, according to Apple
y color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone.
Apple’s April 2021 Event: All the Little Things
Apple events are always packed with little details that don’t make it into the main presentation or are easy to miss in the flurry of announcements. Some tidbits are buried in footnotes, while others are tucked into word clouds on Keynote slides or in release notes. Today’s event was no exception, so after having a chance to dig in a little deeper, here is an assortment of details about what Apple announced.
Note: you can also check out our standalone overviews for the new iPad Pro, iMac, Apple TV, and AirTags with more details about each product.
Apple Suddenly Confirms Surprise New iPhone Release forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Skip the Phone Case Apple s New Purple iPhone 12 Is the Ultimate Spring Accessory
During its Spring Loaded event on April 20, Apple announced an upgraded iPad Pro, a redesigned iMac, a new AirTag to keep track of lost items, and a new iPhone color: purple! Whether you see it as amethyst, lavender, or periwinkle, the sleek new shade is mesmerizing and adds a missing piece to Apple s iPhone rainbow, which already includes phones in ocean blue, mint green, black, white, and vibrant red. In addition to being incredibly aesthetically pleasing, the new purple phone available in iPhone 12 and iPhone 12 Mini designs will feature a more durable Ceramic Shield Front Cover, an A14 Bionic processor chip (aka the fastest of any smartphone), and dual cameras with edge-to-edge Super Retina XDR displays and OLED to improve brightness.