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In Pandemic, The Most Wonderful Time For Christmas Songs Turned Out To Be … In July
By Jim Zarroli
December 16, 2020
When listeners in Fort Wayne, Indiana, tuned into Majic 95.1 in July, they heard something both unexpected and all-too-familiar. The station was playing Christmas music. In the heat of summer.
With the pandemic making life miserable for people, the station was looking for a way to appeal to listeners and boost its ratings, and Christmas songs can be a dependable way of doing so.