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Texas bill that would allow college athletes to sign lucrative endorsement deals passed an important hurdle Business Insider India 3 hours ago Jackson Thompson © Bob Levey/Getty Images Texas bill that would allow college athletes to sign lucrative endorsement deals passed an important hurdle A bill named SB 1385 was approved by the Texas state legislature on Thursday. The new law would allow college athletes to make money off of their name, image and likeness. Texas was in danger of falling behind other states in recruiting wars. New legislation that allows college athletes to profit from their name, image, and likeness (NIL) was approved by the Texas state senate on Thursday.

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