The Wave House TikTok post banned over lack of ad disclosure
An image from a TikTok post by The Wave House for Pretty Little Thing (ASA/PA)
A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert.
The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers, set up by management company Yoke and now boasting 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
The post, seen in October, featured two men wearing leather jackets and sitting in convertible cars and two women in pink jackets with Pretty Little Thing embroidered on the back.
A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert.
The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers, set up by management company Yoke and now boasting 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
The post, seen in October, featured two men wearing leather jackets and sitting in convertible cars and two women in pink jackets with Pretty Little Thing embroidered on the back.
The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert. The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers. The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert.
The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers, set up by management company Yoke and now boasting 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
The post, seen in October, featured two men wearing leather jackets and sitting in convertible cars and two women in pink jackets with Pretty Little Thing embroidered on the back.
The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert. The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers. The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.