Home/News from NPR/In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother’s Day Emails
The small but growing trend is seen as a welcome acknowledgement of people who are grieving, as well as a sign that email marketing is becoming increasingly personalized and socially conscious.
In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother’s Day Emails
By Rachel Treisman
May 7, 2021
Mackenzie Walton’s first Father’s Day without her dad was shaping up to be tough. Then the marketing emails hit.
“I saw some ‘Don’t forget Dad!’ messaging and panicked because I hadn’t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn’t been shopping yet,” the Cincinnati-based freelance editor told NPR over email.
Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit. I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.
That was in 2007. And when Walton s mom passed away just shy of a decade later, she said she really became aware of how relentlessly brutal that stretch of spring can be when you don t have parents in your life, for whatever reason.
Jordan Kirchner
toggle caption Jordan Kirchner
In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit. I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.
Launching The Glow Pot
“T
he industry is hard to break into. There are a lot of really big players and names in the game. If you’re not one of them, people don’t believe you know what you’re talking about.”
“People don’t really want to invest in Black women. In 2017 or 2018, only 0.02% of all venture capitalists, or funding across the world, went to Black women. Numbers and statistics like that make it really easy to feel like you want to give up. I’d been trying to fundraise for a while, through investors and venture capitalists, but the general responses were: ‘it’s too similar to this’, ‘we’ve already got that’ or ‘your products don’t do this, and they don’t do that’. It’s obviously really disheartening, because The Glow Pot has so many customers across the world and our products really work.”
Eyes on the prize - Alex Dowsett (centre) is working with Edward Hyde as he looks to bag a place in the Olympics An independent gym has seen an influx of 300 members within 10 days of re-opening its doors. Rom Gym welcomed fitness fanatics back to its complex on London Road, Leigh, when coronavirus restrictions were eased last Monday. With the gym not operating with members signed up to a contract, Rom Gym flung its doors open for the first time this year not knowing how many of its previous clients would return. Edward Hyde, who owns Rom Gym, is pleased to have seen south Essex’s gym-goers getting back on the treadmill as they look to meet their fitness goals.