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Women home buyers do their homework.
They scour the internet, research homes and communities, talk to friends, pore over hundreds of photos and read endless reports and data.
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Research has consistently shown women overwhelmingly are the primary decision makers when it comes to home buying, so their voracious appetite for home buying information is hardly surprising.
Buying a home is the biggest financial decision most of us will ever make.
But in a COVID pandemic world, buying priorities and realities have shifted (for example, the working from home reality has fuelled a shift from urban to suburban communities).
WILD: Doing home-buying homework has never been more critical
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WILD: Doing home-buying homework has never been more critical
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WILD: Doing home-buying homework has never been more critical
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