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Carlton baulks at Harris $150k pay request
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Carlton baulks at Harris $150k pay request
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Carlton s long-term strategy behind bold membership ploy
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Carlton has revealed the long-term plan behind its bold complimentary membership strategy.
The Blues’ membership tally has soared to a record 80,378 five rounds into the season, boosted by a portion of free packages.
While the Covid-inspired approach has attracted some scepticism around membership totals, Carlton is confident playing the “long game” will safeguard its future while looking after its supporters.
“This whole concept was developed around this time last year. With Covid forcing the season into shutdown and such uncertainty around what remained for our members in 2020, we quickly had to develop what was effectively a salvage operation in our biggest revenue stream,” Carlton chief executive Cain Liddle said.
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This season, we’ve played five rounds.
We’ve seen a number of rather embarrassing defeats by teams that were considered promising prior to the season. We’ve seen St Kilda lose by 80 points twice. We’ve seen Essendon be unexpectedly promising. We’ve seen West Coast, Fremantle, Adelaide and Brisbane struggle away while being dominant at home. The premiers have lost two games, one of which was the game of the year.
Blues CEO provides update on McKay contract, upcoming trade period expectations
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