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Japanese businessmen brighten makeup industry amid pandemic : The Asahi Shimbun

Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo on Feb. 3. (AP Photo) The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see.

Yoshihiro kamichiKenta yamashitaYoshiyuki matsuoTakumi tezukaFuji keizai groupCosme tokyoHarajuku stationAsahi shimbunகெந்த யமாஷிததகோசமே டோக்கியோஹராஜுகு நிலையம்ஆசாஹி ஶிஂபந்

Japanese businessmen turning to makeup for online meetings amidst rise in remote work

Eugene Hoshiko/AP Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men in Tokyo. The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see.

Yoshihiro kamichiKenta yamashitaYoshiyuki matsuoTakumi tezukaFuji keizai groupCosme tokyoHarajuku stationகெந்த யமாஷிததகோசமே டோக்கியோஹராஜுகு நிலையம்

COVID-19: Japanese businessmen brighten makeup industry

COVID-19: Japanese businessmen brighten makeup industry AP, TOKYO The COVID-19 pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, said that one of its male makeup lines has seen double-digit growth during the pandemic. Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works in Tokyo on Feb. 3.

Yoshihiro kamichiKenta yamashitaYoshiyuki matsuoTakumi tezukaFuji keizai groupCosme tokyoHarajuku stationகெந்த யமாஷிததகோசமே டோக்கியோஹராஜுகு நிலையம்

Why more older Japanese men are now wearing makeup

Why more older Japanese men are now wearing makeup
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

Yoshihiro kamichiKenta yamashitaYoshiyuki matsuoTakumi tezukaAssociated pressFuji keizai groupCosme tokyoHarajuku stationகெந்த யமாஷிதததொடர்புடையது ப்ரெஸ்கோசமே டோக்கியோஹராஜுகு நிலையம்

Japanese businessmen brighten makeup industry amid pandemic

Japanese businessmen brighten makeup industry amid pandemic
washingtontimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtontimes.com Daily Mail and Mail on Sunday newspapers.

United statesYoshihiro kamichiKenta yamashitaYoshiyuki matsuoTakumi tezukaWashington timesFuji keizai groupCosme tokyoHarajuku stationஒன்றுபட்டது மாநிலங்களில்கெந்த யமாஷிததவாஷிங்டன் முறைகோசமே டோக்கியோஹராஜுகு நிலையம்