This week’s BIG move: Ads24 opens up
a new advertising world for media agencies and owners
The media sector
continues to operate within a faltering economy which led to an 8% drop in
total advertising spend in 2020 over 2019. Google and Facebook have
aggressively grown their share of market spend and ADvTECH continues to disrupt
the way we transact, deliver and measure the efficacy of advertising campaigns.
Against this backdrop media owners have had to dig deep, keep staff motivated,
agency relationships strong, and deliver new products that meet high client
expectations.
A prime example of
tackling these challenges has resulted in innovation from Media24, who some