By: Maxine Fox
We are undeniably in a moment of rapid societal change and kids and family viewing is no exception. Prior to COVID-19, we had been moving towards a digital future, with kids watching more and more content on digital rather than linear platforms. The pandemic accelerated this trend, and now we are at the tipping point. But what does this digitalization of viewing actually mean for how brands, broadcasters and content creators distribute content and market to kids?
Europe is on its own trajectory
Our recent “Critical Media Point” study showed that across nine European markets, 56% of kids say they watch content digitally on a regular basis, just 4% less than those who regularly watch content on linear TV. Even in more traditionally linear-dominated markets such as Poland, Italy and Belgium the gap between linear and digital viewing is narrowing. It looks like we are fast approaching an era of digital dominance across Europe.
CHICAGO (AP) — In the world of children s books, villagers can protect their water from a black snake, dark skin is as beautiful as the night sky, and a little
Nairobi-based Kukua launched its first series,
Super Sema, on its dedicated YouTube channel this week. Backed by the platform’s US$100-million original kids content fund, eight eps of the 20 x five-minute first season are already up, and the rest will continue rolling out from now until April.
Super Sema is produced in 2D-animation and follows a super-powered African girl who boasts real-world abilities like creativity, determination and STEM skills.
A second season of 10-minute episodes is already in the works, and Kukua has uploaded 40 eps from its spinoff live-action series
Sema’s Lab on the channel as well. The prodco also has plans in the works for books, STEM kits and toys.
FilmRise to find VOD opps for Nelvana
EXCLUSIVE: FilmRise will sell 800 hours of Nelvana programming to AVOD and SVOD platforms in the US, the UK, Germany and Ireland.
March 11, 2021
FilmRise has inked a new deal to sell Nelvana’s programming to SVOD and AVOD platforms in the US and Europe.
The New York-based distributor and AVOD network operator will manage digital rights to roughly 800 hours of kids content in the Corus-owned company’s library across the US, the UK, Ireland and Germany.
Since getting into kids distribution last year, FilmRise has focused exclusively on the digital rights market, which it knows well as an operator of several proprietary AVOD channels.
Beyond Rights floats with Nina & Olga
The distributor has scooped up international rights to the new book-based preschool toon from Enamination and Mondo TV, ahead of its premiere on Rai.
March 9, 2021
The UK’s Beyond Rights will manage international distribution (excluding Italy, Spain and Latin America) for new Italian preschool toon
Nina & Olga.
The 2D-animated series is a co-pro from Italy’s Enamination and Mondo TV Producciones Canarias. Italian public broadcaster Rai has already pre-bought a 52 x seven-minute first season, and will launch the series this year on its kids channel RaiYoyo and VOD platform Rai Play.
Based on the long-running Olga the Cloud book franchise from Italian writer/ illustrator Nicoletta Costa,