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Cork GAA confirm Sports Direct as new sponsor
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Sports Direct and Cork GAA agree €2m sponsorship deal - report
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EditorialNovember 16, 2020
The Dream First Car… According to Surveys
So you thought that the one and only thing on the mind of a young person looking to get his or her first car is price, right? Well, think again. While price figures strongly in the decision-making process, it is definitely not the only thing, and often not even the first priority. That is according to a new survey which has quantified the factors consumers take into account when choosing their first car.
The study conducted by Chill Insurance of 400 Irish drivers actually goes beyond what first-time buyers consider. They have also surveyed more experienced drivers on what they would have liked in their first car. So this is more than just the wishful thinking of a bunch of youngsters! The result of the survey could actually be utilized by car makers, and especially their marketers, in the development of new models.