Downloads
Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing.
Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning.
They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021].
Raising a glass to non-alcoholic drinks (plus the best booze-free tipples to try)
Amy Cooper
Photo: Supplied
As the non-alcoholic drinks movement gains momentum, bartenders and chefs see the potential for a party where everyone s invited.
Our cocktails make a grand entrance. In sleek stemware, garnished dexterously and conveyed with the finesse you d expect from this venerated bar, every drink on the tray identifies as a classic of the boozier kind. Except one isn t. It looks like a martini, but Maybe Sammy s Mr Click cocktail does not contain alcohol.
Photo: DS Oficina
Our guessing game begins. Which is non-alcoholic?
You d bet your next round against the martini in the coupe, declaring with its diamond lustre and glossy olive that it s three parts London dry.