By Sonya Hook
| 08 February, 2021
Canned wine brand Hun has closed its first equity crowdfunding campaign 38 days early after exceeding its funding target.
Hun, which claims to be the first canned wine brand to launch a crowdfunding campaign, initially aimed to raise £400,000 but this target was reached less than 24 hours after the public launch.
This led them to set a new stretch target of £600,000, which was reached just over a week later. The funding will be used increase distribution across the UK, expand into new global territories and for new product development.
The campaign received backing from 456 investors with 13% equity offered on a pre-money evaluation of £4million.
By Edward Devlin2021-01-26T09:14:00+00:00
The business, backed by Waitrose CEO James Bailey, plans to use the money to increase UK distribution, expand overseas and develop new products
Canned wine start-up Hun has smashed its £400,000 crowdfunding target within 72 hours of launching the campaign.
The business, which is backed by Waitrose CEO James Bailey, plans to overfund to £600,000 after raising more than £450,000 from 140 investors following the pitch going live on the Seedrs platform.
Hun plans to use the money to increase distribution across the UK, expand overseas and develop a red wine and a non-alcoholic variant.
Since founder Mark Woollard launched the business less than a year ago, Hun has secured a national listing with Tesco and became the first canned wine to be invited into the Amazon Vendor programme.
Top 10 food and drink trends for 2021 6th January, 2021 by Lucy Shaw
With the coronavirus pandemic having shaped many of the food and drink trends that emerged last year, we bring you our top 10 trend predictions for 2021.
British backed hard seltzers
The hard seltzer category exploded in the UK last year and we predict that the spiked seltzer trend will gather momentum in 2021. While the category continues to be lead by US brands like White Claw and Truly, a slew of British-backed brands emerged on the scene last year, in a trend set to mushroom in 2021. Among the UK-based new players are Bodega Bay, the brainchild of former Asahi UK strategist Charlie Markland, and DRTY Hard Seltzer, founded by entrepreneur Matija Pisk, who got the idea for the brand, which is targeted at sugar shunning calorie counters, during a trip to the US in