FIX8Group’s ‘The Hub’ used as studio for Ruroc ad shoot UK – FIX8Group’s virtual events, broadcast and connectivity centre The Hub was recently transformed into an advertising shoot film studio for extreme sports outfitter, Ruroc.
Music video production company Swords and Eagles, and legendary music video director KC Locke, worked closed with FIX8Group to develop The Hub to reflect the narrative of the promo film.
Within The Hub, the Studio space s 12m x 4m, 2.6mm pixel pitch LED screen was used as the main visuals backdrop for the shoot, offering more than 4K resolution. FIX8group’s technical team showcased the screen’s agility and flexibility as scenes were changed instantly to promote Ruroc’s range of motor sport and snow sports headgear.