and brings you cold beer
TORONTO, May 13, 2021 /CNW/ - These days, the best seat in the house on game night is your house, and no game would be complete without an ice resurfacer rolling out in between periods. That s why Molson is reimagining this iconic hockey symbol with the launch of the Molson Brewmboni.
Molson Canadian Introduces the Brewmboni: Part Vacuum, Part Cooler, All Hockey. (CNW Group/Molson Coors Canada)
The first of its kind, the Brewmboni is a mini robot vacuum turned beer cooler that will keep your floors sparkling and your beer cold, all the way from puck drop and until well after the fans clear out. With a whisper quiet motor, a sleek aerodynamic design, the ability to detect hard to clean messes, and a game night compartment perfectly molded to hold up to four Molson Canadian tall boys, the Brewmboni is the game-time companion that you didn t know you were looking for.
PRWeek Daily News (subscriber-exclusive email bulletin)
Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
PRWeek magazine delivered
PRWeek Daily News (subscriber-exclusive email bulletin)
Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
PRWeek magazine delivered
CVC, CDPQ pick majority stake in Chinese ad agency BlueFocus global unit
Image from BlueFocus s website.
May 5, 2021
Private equity firm CVC Capital Partners and Canadian investment fund Caisse de dépôt et placement du Québec (CDPQ) have jointly acquired a majority stake in the international agency division of Chinese communications services group BlueFocus.
The deal involves BlueFocus subsidiary agencies outside China – We Are Social, fuseproject, and Vision 7 International. Under the agencies are firms such as Cossette, Cossette Media, Eleven, and Citizen Relations, among others.
Financial details of the acquisition were not disclosed. The transaction is expected to be finalised in the third quarter of this year, according to the statement. The deal also comes less than a year after BlueFocus shelved its plans to spin off the subsidiaries into a newly listed company.
CVC and CDPQ Take Majority Stake in BlueFocus
CVC Capital Partners, a leading global private equity and investment advisory firm, and
Caisse de dépôt et placement du Québec, a global investment group, have reached an agreement with
BlueFocus Intelligent Communication Group for
CVC Capital Partners Asia V and CDPQ to acquire a majority stake in its international group of agencies, managed under its subsidiary,
BlueFocus International. This comprises its three main agency groups:
We Are Social,
Citizen Relations, among others.
“Our partnership with CVC and CDPQ, will allow us to advance our expansion and transformation strategy,” said