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Kes torkas surmava tordinoa kaunitari südamesse?
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This time last year, Imperial Beach chef Steve Brown was running an Imperial Beach prix-fixe steakhouse and organizing a culinary tour where he planned to host $200 A5 Wagyu beef dinners in 11 European countries. Then the pandemic hit and shut down restaurants worldwide.
Faced with zero income and $10,000 in Wagyu inventory in the meat locker at his Cosecha SD headquarters, Brown took a tip from a fellow chef and used his Instagram account to sell all the meat in individual steak portions and take-home meal kits. Within 24 hours, he’d not only sold out, he’d collected another $20,000 in pre-orders.