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PHOTO: Birmingham Museums Trust Mass production allows us to enjoy a vast array of relatively inexpensive, reliable products and services. While the economy still needs custom products and solutions, the trend is clearly towards mass production. Yet building and maintaining intranets remains as time-consuming as ever. We ve seen a steep increase in the number of out-of-the-box products in recent years. In my opinion, they only provide improved content editing functionalities and provide some data integration and business process management capabilities. The “production” of an intranet is not only labor intensive, it s prone to mediocre results, due to limited specialized intranet knowledge from the stakeholders. Also, because the content production and structuring standards often vary by each department, the overall digital employee experience suffers and leads to communication gaps.

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