City of Perth cancels $1.3m ad spend, backs new city of lights plan
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City of Perth cancels $1.3m ad spend, backs new city of lights plan
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The City of Perth has cancelled its $1.3 million advertising spend for the first half of next year because of concerns the organisation is not getting value for its money nor attracting visitors through its marketing.
Council canned several future advertising campaigns at its meeting on Tuesday while reallocating $280,000 out of its budget to install seven light projects around the capital to try and revitalise Perth s reputation as the city of lights .
Everybody s Home
According to a landmark economic study measuring the economic fallout of COVID-19, homelessness will increase by 15.8% and 34.4% more households in South East Perth will experience housing stress in 2021 due to the impact of the crisis.
However, if the Federal Government invests $7.2 billion in social housing across the country, it could make a serious dent in homelessness, turbocharge the post pandemic economy by $18.2 billion, and create 18,000 jobs per year over four years. In WA an investment of around $2.1 billion would create 5109 new homes.
The findings are contained in Double return: How investing in social housing can address the growing homelessness crisis and boost Australia’s economic recovery. The Equity Economics report was commissioned by Everybody’s Home, a broad-based civil society coalition attempting to fix Australia’s broken housing system and end homelessness.
Date Time
2020 fitting as International Year of Nurse and Midwife
When the World Health Organisation chose 2020 as the International Year of the Nurse and Midwife, no one could have predicted a global COVID-19 pandemic.
Nurses and midwives have been key to Western Australia’s COVID-19 response, continuing to provide a quality 24/7 service to the community despite physical distancing requirements and lockdowns.
Innovation and technology (telehealth services) helped reshape business as usual for nurses and midwives as they continued to care for the State’s most vulnerable people.
Thanks to the City of Perth, the International Year of the Nurse and Midwife will be celebrated with displays on public screens at Forrest Place, Northbridge Plaza and Yagan Square. Trafalgar Bridge in East Perth will also be lit up this week.