Strategy 28 Jan 2021 “I’m just a soul whose intentions are good, Oh Lord, please don’t let me be misunderstood.
By Engel Schmidl
Thinking of rolling out a new product or service this year, something so ingenious it s bound to improve the lives of millions, generate untold wealth, and be universally lauded?
Without wanting to dampen your enthusiasm, you might just want to pause for a moment to compare the expectations of your amazing product or service to how consumers might receive it.
Each year, millions of products and services are launched. Some are wildly successful, most do the job, and many sink into obsolescence.
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WOONSOCKET, R.I., Jan. 6, 2021 /PRNewswire/ CVS Health (NYSE: CVS) today announced that Michelle Peluso will join the company as Chief Customer Officer effective January 25. In this newly created executive leadership role, Peluso will be responsible for transforming the consumer experience and accelerating CVS Health s digital strategy. Peluso will have direct oversight for CVS Health s marketing and brand strategy, digital transformation and the end-to-end consumer experience. Michelle is a seasoned executive with a strong track record in building a world-class consumer experience and delivering results, said Karen S. Lynch, who will become President and CEO of CVS Health on February 1. Michelle s consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.
Senior Editor
CVS Health has named its first chief customer officer. Michelle Peluso will join the company in this new role effective Jan. 25.
Peluso will be responsible for transforming the consumer experience and accelerating CVS Health s digital strategy. Peluso will have direct oversight for CVS Health s marketing and brand strategy, digital transformation and the end-to-end consumer experience. Michelle is a seasoned executive with a strong track record in building a world-class consumer experience and delivering results, said Karen Lynch, who will become president and CEO of CVS Health on Feb.1. Michelle s consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.
CVS Names Michelle Peluso Its First Chief Customer Officer
The marketing veteran was most recently CMO of IBM
Michelle Peluso brings over 25 years of experience to CVS, including heading up marketing at both IBM and Citigroup.
CVS Health January 6, 2021
Healthcare and pharmacy giant CVS Health appointed Michelle Peluso to the newly created role of chief customer officer, with direct oversight of its marketing and brand strategy, the company said today.
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