Stephen Ross (Getty, Related)
Formula One’s plan to race in Miami starting next year has developers and brokers ready to kick their marketing efforts into high gear to appeal to the fast-driving crowd.
Efforts to bring the elite race to Miami culminated this month with a city vote that clinched a 10-year deal at Hard Rock Stadium with Related Companies’ chairman and founder Stephen Ross. The approval followed years of negotiations and opposition.
Exotic cars are synonymous with high-end Miami real estate and nightlife, and F1’s fan base could bring thousands of new prospective buyers to South Florida. For developers, brokers and hotels, the opportunities for sales, sponsorships, booths, events, partnerships and more seem endless.
Over 60 stories high, it will include a patented car elevator.
If you could choose any automaker to build a luxury apartment for you, which one would it be? Like us, you d probably give mainstream brands like Ram, Hyundai, and Dodge a skip and go knocking on the veneered doors of Mercedes-Benz, Bentley, or Rolls-Royce.
One of these brands, Bentley, has announced that it will partner with Dezer Development in the building of exclusive Bentley residences in Sunny Isles Beach, Miami. For an automaker that puts expensive stone veneer and 3D interior wood panels in its cars, one can only imagine how ostentatious this luxury residential tower will be. Another premium brand, Porsche, previously announced its own massive Porsche Design Tower in Stuttgart, and there s already one of those in Miami.
Bentley Residences, The First Bentley-Branded Luxury Residential Tower, Will Arrive In Miami In 2026 forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Bentley is partnering with a world-renowned architectural firm to create the first Bentley-branded residence in Sunny Isles Beach, Miami.
The 60-story tower will be the tallest beach-front residential tower in America and will feature 200 luxury apartments with an in-unit multi-car garage. Not a garage in the basement with enough room for multiple cars per unit, a garage in your actual apartment that is served by a patented car elevator.
Bentley also promises an ocean view for every residence in the building along with a private balcony, pool, sauna, and outdoor shower for every home. If you do want to meet others, though, there’s a gym, a spa, a restaurant, a whisky bar, and a landscaped communal garden.
Dezer Plans Bentley Condo Tower in Sunny Isles Beach therealdeal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from therealdeal.com Daily Mail and Mail on Sunday newspapers.