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2021 is Shaping up to be a Very Good Year for Young Adult Fiction, NPD Says
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2020 category increases were led by the release of two major titles; 2021 sales by higher overall volume and sales of backlist titles embraced by TikTok video-platform users The young-adult fiction category is off to a very strong start in 2021, and growth can be attributed to some new consumer patterns.” PORT WASHINGTON, N.Y. (PRWEB) May 25, 2021 The young-adult fiction category has grown by 68% year-to-date through April 2021, compared to the previous year. The 10 million copies sold during this time also outpaced the 8 million units sold during the same period in 2014, which was the previous best-selling year for the category, according to The NPD Group. Even more notable is that this growth is occurring even without movie tie-ins that have driven the category in the past.