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The Detail: Why New Zealand s annual Rich List is shifting focus to more profit with purpose

In the throes of Covid-19, senior staff at the NBR decided to regroup and have a think about what was actually being celebrated on the list and why - and made the decision to place more of a focus on the positive effects of wealth well-used. After this sabbatical, it s back - with a different name, and a different aim. Today on The Detail, Emile Donovan sits down with the editor of the NBR’s Maria Slade to discuss The List, as it s now known; whether this change is simply a PR move for the mega-wealthy; and how these people are using the vast reservoir of resources at their disposal.

Post-Covid, it takes more than cash to make the Rich List

Post-Covid, it takes more than cash to make the Rich List Newsroom 7 hrs ago © Provided by Newsroom The annual NBR Rich List is out and for the first time it attempts to measure the altruism of our wealthiest citizens as well the amount of money they ve accumulated. Since 1990, the National Business Review has published a rundown of New Zealand s wealthiest people and families - a celebration of wealth for wealth s sake. However, in 2020 the list took a hiatus. In the throes of Covid-19, senior staff at the business publication decided to regroup and have a think about what was actually being celebrated on the list and why - and made the decision to place more of a focus on the positive effects of wealth well-used.

NBR s Rich List gets philanthropy-focused makeover

4 hours ago NBR Rich List editor Maria Slade spoke to The AM Show. Credits: Video - The AM Show; Image - Getty The Detail is a daily news podcast produced for RNZ by Newsroom and is published on Newshub with permission. Click on this link to subscribe to the podcast. Greed is good. Wall Street. And, in a sense, it s a mantra the annual NBR Rich List has encouraged over the years. Since 1990, the business publication has published a rundown of New Zealand s wealthiest people and families - a celebration of wealth for wealth s sake. However, in 2020 the list took a hiatus.

The Rich List - with added philanthropy

However, in 2020 the list took a hiatus. In the throes of Covid-19, senior staff at the NBR decided to regroup and have a think about what was actually being celebrated on the list and why - and made the decision to place more of a focus on the positive effects of wealth well-used. After this sabbatical, it s back - with a different name, and a different aim.  Today on The Detail, Emile Donovan sits down with the editor of the NBR’s The List Maria Slade to discuss whether this change is simply a PR move for the mega-wealthy; and how these people are using the vast reservoir of resources at their disposal.

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