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Honda starts company-wide expansion of business creation programme By Graeme Roberts 11 Jun 2021 (Last Updated June 11th, 2021 11:12) Honda has expanded its Ignition ideas incubator programme to cover most workers in Japan and brought in a venture capital firm to help evaluate innovations. Share Article Honda Motor has begun expanding its new business creation programme, Ignition, to the entire company. Ignition is a programme that gives shape to the original technology, ideas and designs of Honda workers and contributes to solving social issues and creating new value. The programme was initiated in 2017 by Honda R&D, the research and development subsidiary. Since it began, Ignition has received many applications with new business ideas, and several proposals that have a high degree of compatibility with Honda business are already being pursued with an eye toward commercialisation.

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