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IAMS launches new app to reunite lost dogs with its family
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and last updated 2021-04-22 16:41:35-04
A new mobile app from IAMS called NOSEiD will help bring missing dogs home.
The pet care brand said the app s beta version is available in Nashville and the surrounding area.
According to a press release, the way the app works is canine owners will create a profile for their dog with photos and a physical description.
Owners will also scan the dog s nose using its first-of-its-kind nose-scanning smartphone technology.
âPets are irreplaceable family members, and with the NOSEiD app, weâre hoping to help keep more pets in their loving homes and out of shelters â taking another step toward our goal of ending pet homelessness,â said Craig Neely, Vice President of Marketing at Mars Petcare, in the news release.
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Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs
App from Mars Petcare brand identifies lost dogs by their unique nose prints.
by Emmet McGonagle
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NoseID can scan your dog’s unique nose print to help find them if they get lost
The innovative nose-scanning smartphone app developed by Adam&eve ddb for petcare brand Iams is hoping to help millions of lost pets find their way home again.
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One in three pets will be lost at some point in their life; in fact ten million pets are reported lost or stolen in the US every year. To help tackle this, petcare brand Iams has launched a beta version of its innovative new mobile app NoseID, which uses first-of-its-kind nose-scanning smartphone technology to identify lost dogs by their nose print – which is unique to each dog, much like a human fingerprint.