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New look Cheeky P s secures major listing in Sainsbury s – Retail Times

Published on Rebellious snack brand co-founded by siblings Gracia and Gregory Goh, Cheeky P’s, has launched its newly rebranded range of flavoured crunchy chickpeas, ahead of its major in-store and online grocery listing in Sainsbury’s from 8 November. Its popular, punchy Kickin’ Curry flavour will roll out alongside the brand’s latest addition to the range, Lip-smackin’ Cheese, in Sainsbury’s  Taste of the Future trial bay in selected stores and via the supermarket’s online service. The company’s new look has been implemented to reflect the brand’s playful style, and unapologetically bold taste credentials. Its deliberately brazen and colourful packaging has sought to capture Cheeky P’s attitude and seeks to grab the attention of the modern day discerning snacker. It also clearly displays the brand’s commitment to sustainability, with every pack sold going towards re-forestation and tree-planting efforts across the globe.

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