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CEO & Founder, McGinn EComm Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty food and beverage brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.

New yorkUnited statesCornell universityColumbia universitySyracuse universityTrent moffatBetsy mcginnJames curleyKate weidnerMcginn ecommRobert kennedy jrKirk visolaBob burkeBilly medofSamantha odwallaPowell mahoney