Measurement, diversity and radical partnerships
These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event
Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker.
“You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.”
Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes,
Architecture news & editorial desk
Melbourne Grand, a $470-million, 58-level high-rise residential apartment tower in Melbourne’s CBD is now complete with residents beginning to move into their new homes. Built by premier construction company Multiplex for the developer, Central Equity, Melbourne Grand, which stands 200 metres above street level, represents an impressive new landmark on the city’s skyline.
Boasting a prime location at 560 Lonsdale Street in Melbourne’s CBD, Melbourne Grand was designed by high-profile architects Guilford Bell + Graham Fisher. This luxury development offers 646 residential apartments in one, two and three-bedroom configurations, with spacious living areas, high ceilings and floor-to-ceiling, double-glazed windows allowing sweeping views of Melbourne’s CBD. The kitchens are fitted out with composite stone benchtops, feature lighting, soft-close high gloss cabinetry, German tapware and high-quality Miele appliances.
Graham Fisher, chief executive of the Foundation said: “On the back of these latest unemployment figures, the foundation is now calling on all local Letchworth employers to sign up to Kickstart and make a collective pledge to every young person in the town to offer Kickstart opportunities. Many businesses in the town are facing a really challenging time, but it is essential we try to find ways to support young people back into employment as quickly as we can.
“It is fantastic to be working with Wenta to employ people who have been out of work for more than six months and could be helped with diverse experience on their CVs.”