Reviews / / 09 · 04 · 2021
In spite of his huge success and colossal profile, thereâs a sense in some quarters that
Kid Ink remains under-rated. Perhaps itâs the way heâs concentrated on
his film work, boosting his profile without releasing a studio album in six years. Or perhaps itâs the nature of his punchy, chart-friendly rap music â a world away from his underground origins, itâs actually a subtle act to get right.
âALIVEâ wonât dispel the haters, but it definitely re-affirms Kid Ink as one of the most naturally gifted MCs out there. Itâs succinct â 10 tracks, with three bonus cuts â and this punchy, finely contoured tracklist places the LA rapper front and centre. Three features â Rory Fresco, Bricc Baby, and ISM â are utilised, but the emphasis is continually on Kid Inkâs craft, on his varied flows.
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