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The app has more than 160 million active users. 18 Dec, 2020 - 09:00 AM IST     |     By Mansi Sharma     NEW DELHI: With over 530 million people connected to the world wide web and counting, India has the second-largest internet user base in the world today. Out of these, around 71 per cent come from lower-tier cities, according to a Statista report. Another study by Zinnov indicates that 81 per cent of tier-2 and 80 per cent of the tier-3 population choose mobiles as the preferred platform for consuming content. Naturally, these numbers are quite attractive to the marketing community. With growing awareness, a rise in disposable income, and access to information, these netizens are also their next set of consumers. But the question is, what’s the most effective way to reach them?

Satyajit deb royAnkush sachdevaFarid ahsanBhanu pratap singhTrustbridge partnersShunwei capitalLightspeed venture partnersIndia quotientMorningside ventureசத்யஜித் டெப் ராய்அங்குஷ் சச்ச்தேவாபாரித் குசன்பானு பிரதாப் சிங்டிரஸ்ட் பிரிட்ஜ் கூட்டாளர்கள்ஒளி வேகம் துணிகர கூட்டாளர்கள்இந்தியா மேற்கோள்