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The Weeknd, Drake and Oatly s CEO win the Super Bowl of memes on social media

The Weeknd, Drake and Oatly s CEO win the Super Bowl of memes on social media Kalhan Rosenblatt © Provided by NBC News In years past, many viewers tuned in to the Super Bowl not only for the athleticism and excitement of football but also to enjoy the spectacle of commercials that air during one of the most popular sporting events in the United States. Now, those following the Super Bowl can also add memes to the night’s entertainment. On Sunday night, amid a range of commercials and a halftime performance by singer The Weeknd, plenty of memes flooded social media.

Quarantine comedy stars Caleb Hearon, Alyssa Limperis, and Megha Rethin, in conversation

Hearon: I have a ton of characters I’ll never put online because I’m, maybe wrongly, saving them for when I have a budget. Things that I want to be costumed or want to do makeup for, anything like that, it needs to look correct for the story to work. And then with things where it’s just, like, a gay person ordering a coffee or whatever, I could be at home. I see people put out beautiful stuff on Twitter that’s shot on a real camera, edited by a professional, gorgeous sound design, and it’s like a two-minute-and-15-second sketch that’s actually funny. And I’m like, “Damn, if you had done that on your phone by yourself with quick edits, this would go viral.” There’s like a judgment, like, “Damn, they put time into this?”

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