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The writer is a financial markets professional and a teacher. GEORGE Akerlof won the Nobel Prize in economics in 2001. His paper, The Market for Lemons, is a seminal work in the discipline. He wrote it in 1967 as a fresh assistant professor at Berkeley, having completed his PhD at MIT in 1966. The paper was rejected by three prestigious journals, by two on the grounds of triviality and by the third on the grounds that it would upend the then prevailing understanding of economics. It was finally published by the Quarterly Journal of Economics, in 1970. The Market for Lemons is about markets and transactions. In Akerlof’s own words “It concerns how horse traders respond to the natural question: ‘if he wants to sell that horse, do I really want to buy it?’”

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