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By this time, we can safely say that BTS has become a worldwide boy band sensation.
For the past years, the K-pop stars have consistently reigned the top charts and earned themselves a huge global fan base, aka the “BTS Army.” And they’re one hell of a devoted bunch. A previous study revealed that a devoted member of the Army would spend an average of $1,422 on the group’s merch, concert tickets, and albums.
Brands must have been leveraging on BTS’ global influence as the K-pop group earned an impressive roster of brand endorsements and collaborations over the last three years, the latest one being McDonald’s.