WOMENâS MONTH: A female perspective on running workshops in South Africa
By Pritesh Ruthun
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JOHANNESBURG - Once the exclusive domain of men, there is an encouraging new influx of women in the OEM automotive industry who are bringing a fresh, new dynamism and balance to the sector. When it comes to the automotive aftermarket, you only have to look at the increase in the number of women and women-owned or co-owned businesses in the Motor Industry Workshop Association (MIWA) to appreciate the shift in balance too.
Andrea Bogner, owner of Bogner Motor City Truck and Car Workshop, says having women in the sector is refreshing and challenging: âI find women have a different touch and deal more empathetically when it comes to serving customers, maintaining them, and offering peace of mind. We are also thorough when it comes to procedures and the manner in which work is performed.â
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