3 must-know growth tenets from prepaid mobile success
Understanding the consumer behaviour responsible for the success of prepaid mobile adoption in India offers a peek into the evolution of current and future services
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Kaamta Driver, Kaamta New, Kaamta driver 20, Kaamta Jio. Kaamta is my parents’ driver. Last Sunday, he was at the airport to pick me up. He has been there every time I have gone back home in the last 20 years.
New, Jio, driver 20 is how I have saved his phone numbers in my list of contacts. He has a knack for getting a new number every time I feel I have cracked which one works. It is a routine between us, he gives me a new number, then I ask him, “