Lining up a number of initiatives and offers to meet needs of small businesses
Focus is on advice and help as much as services and technology, says executive
Like all other telcos, Vodafone is looking for new revenue growth opportunities as traditional lines of business get squeezed, and, like many of its peers, it has spied an opportunity in the small- and medium-sized enterprise (SME) market in key European territories.
According to Andrew Stevens, Director of UK Small & Medium Business at the operator, “significant investment” is being channelled towards the development of support services that, Vodafone hopes, will help it become a “SME champion.” (The financial details of its investments are not being shared.)