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5-meter pedestals, an Anna Wintour puppet COVID-19 changed fashion shows but the runway will survive

5-meter pedestals, an Anna Wintour puppet COVID-19 changed fashion shows but the runway will survive
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5-metre pedestals, an Anna Wintour puppet COVID-19 changed fashion shows but the runway will survive

Australian Fashion Week, which starts next Monday, is touting itself as one of the first live fashion shows since the COVID-19 pandemic began. Runway shows will feature labels Romance Was Born and Zimmermann as well as younger designers. For decades, journalists, editors, buyers, celebrities and taste-makers would descend twice a year on Paris, New York, London and Milan to attend the famous fashion weeks, where global and emerging designers present new collections in runway shows. Tokyo, Shanghai, Seoul and Moscow have joined these four global fashion centres, along with Australian cities. Fashion shows began in the early 1900s. Their primary purpose has always been about promoting and selling new product. (The fundamental rule of fashion is endless change and newness.) The pandemic has changed things, forcing them online. But the world of high fashion had already been experimenting with technology on the catwalk from launching handbags and frocks attached to drones to prese

Romance Was Born, Bassike, Camilla rally behind urgent cause

Romance Was Born, Bassike, Camilla rally behind urgent cause By Imogen Bailey | 24 May 2021 The Australian fashion industry is rallying together to support India, as it battles an intense second wave of COVID-19.  Social enterprise Artisans of Fashion and sustainability consultancy Newromantic have come together to coordinate the efforts of the local fashion industry, launching the Aus Fashion Aid for India campaign.  Taking a phased campaign approach, brands such as Romance Was Born, Bassike, We Are Kindred, Cloth & Co. Alemais (pictured), Carlie Ballard, UNIK Space, KitX and Camilla have already pledged their support for Phase 1: Shop for India, which launched on May 17.

Fashion designer Alice McCall reveals why her business went into voluntary administration in 2020

Advertisement Designer Alice McCall wipes away a tear when she recalls the moment that she made the painful call last November to appoint administrators to her fashion label of 18 years. “The idea of a voluntary administration for me was abstract and foreign and a no-go zone,” McCall says. “I got to a point where my business lawyer said there was no other way, and fundamentally it was to get out of 11 commercial leases that . were dragging my business down. COVID hit and took doggy paddling to a state of drowning.” Eyeing the future . Alice McCall is clawing her way back from voluntary administration.

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