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With a sales technique honed as a sidewalk hustler, hypnotic TV pitchman Ron Popeil made a fortune hawking such offbeat yet oddly clever contraptions as the Veg-O-Matic and Mr. Microphone.
As he pioneered, in the middle of the 20th century, what became known as the infomercial, both Popeil and his fervently promoted products became part of the pop-culture landscape.
With typical aplomb, Popeil called his 1995 autobiography “The Salesman of the Century,” a grandiose title that, quite possibly, reflected the truth.
Popeil, who helped create many of the gadgets he sold, died Wednesday night at Cedars-Sinai Medical Center in Los Angeles, his family said in a statement. He was 86. No cause of death was given.
Ron Popeil, Set It and Forget It Infomercial
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