VIVIR is distilled in collaboration with the multi-award-winning Casa Maestri, using natural volcanic spring water and traditional production processes.
“I worked for a food company and brought Bircher muesli to the UK,” says co-founder Paul Hayes. “Because of an allergy, the only sweetener I can use in my muesli was agave syrup. This led me to build up some pretty useful contact in the agave world…”
VIVIR produces three expressions, Blanco, Reposado and Añejo. Co-founder Nav Grewal says the secret to creating great tequila is to eliminate the unknown and to know your agave. “The agave is estate-grown by one distillery which means we know the pH in the soil and the jimador who farmed it.
Vivir Teqila will expand its UK distribution through Mangrove
The UK company said today the deal with Mangrove will expand the consumer base for its three Tequila variants and Tequila mixto. In October, Vivir announced distribution deals in Australia, the Netherlands, Italy, Canada, Croatia and Israel.
Vivar s Tequilas are already available in the UK. Since the company s launch in 2019, it has secured UK off-premise distribution agreements with Waitrose and Fortnum & Mason.
Prior to the Mangrove deal, Vivir handled its own UK distribution. Mangrove is the perfect partner for our Tequila brands [in the UK], said Vivir CEO Paul Hayes. We want to change general perceptions of Tequila over here, away from just the shot culture, at both the entry and premium levels.