Campaign with Uber to allow people to discover cultural gems during Expo 2020 Dubai Published: February 02, 2020 17:41 Staff Report Hidden Cities: Dubai’ is a digital platform that enables people to discover Dubai through storytellers Image Credit:
Dubai: Dubai Culture and Arts Authority (Dubai Culture) on Sunday signed a memorandum of understanding (MoU) with Uber, as part of its efforts to highlight hidden cultural gems in the city and showcase Dubai as a thriving cultural capital.
The authority will partner with Uber to launch the second edition of ‘Hidden Cities: Dubai’, a digital platform that enables both residents and visitors to discover Dubai’s cultural stories through the eyes of storytellers who are best positioned to reveal its hidden cultural experiences.