(NAPSI)âCalifornia summers are filled with warm nights, trips to the coast and an abundance of fresh, local produce, like delicious California avocados, which add dynamic flavor and texture to your favorite summer dishes. Currently in the peak of their season, California avocados are heart-healthy fruit that are naturally sodium-, cholesterol- and trans fat-free.
In honor of California Avocado Month in June, this year the California Avocado Commission has collaborated with Los Angeles-based Chef Edwin âE Dubbleâ Redway to develop California avocado-inspired recipes that celebrate the true joys of summer. With roots in Jamaican and Antiguan culture, Chef E Dubble incorporates sweet and spicy elements into his personal style of Cali-Caribbean cuisine, which comes through in his Smoked California Avocado Jerk Chicken Skewers recipe.Â
Celebrate California Avocado Month With A Summer Favorite Reimagined daytonatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from daytonatimes.com Daily Mail and Mail on Sunday newspapers.
Brand advocates build awareness of California avocados
Bloggers, chefs, dietitians and other personalities are valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs.
“Brand advocates are a key part of our marketing because they are trusted communicators,” said Jan DeLyser, vice-president marketing of the Commission. “These influencers build awareness of the California avocado season while disseminating brand messaging and creative ideas and recipes that encourage demand.”
For the 2021 season CAC is partnering with six popular bloggers who are creating recipes showcasing California avocados. In March, Ashley Boyd of Pink Owl kitchen promoted her recipe, Tropical Avocado Smoothie, featuring California avocados and including four fruits plus herbs. Blogger Brandi Crawf
IRVINE, Calif. – Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission BB #:145028 consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs.
“Brand advocates are a key part of California Avocado Commission marketing because they are trusted communicators,” said Jan DeLyser, vice president marketing of the Commission. “These influencers build awareness of the California avocado season while disseminating brand messaging and creative ideas and recipes that encourage demand.”
For the 2021 season CAC is partnering with six popular bloggers. These influencers are creating unique recipes showcasing California avocados.