Tim Hearden
The record 784,000-ton walnut harvest in California in 2020 continued a 10-year trend of increasing crop sizes. Industry leaders remarks kick off first-ever Walnut Conference.
The walnut industry’s unprecedented dual challenge of increasing acreage and production coupled with growing global competition underscores the importance of investing in research and promotion, industry leaders said as they opened the first-ever Walnut Conference on Tuesday, March 2.
“In order not to lose momentum, we have to continue to invest,” said Michelle Connelly, the California Walnut Board’s executive director. Under a marketing agreement, the 69-year-old board handles production research and domestic marketing, while the California Walnut Commission undertakes international marketing and health research.
California Walnuts to Launch Global Marketing Initiative on March 3 with Coordinated Power of 3 Events across the Globe
The second annual international campaign educates consumers about walnuts unique nutrient composition and how a handful can improve overall wellness.
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FOLSOM, Calif., March 3, 2021 /PRNewswire/ The California Walnut Commission announced today the second annual Power of 3 global marketing campaign, which builds on the successful 2020 campaign. Power of 3 will launch on March 3
rd with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.
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