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EU gives TikTok a month to respond to consumer complaints
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May 28, 2021
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FILE - The TikTok app logo appears in Tokyo on Sept. 28, 2020. The European Commission said on Friday May 28, 2021, it has given the Chinese-owned video app TikTok one month to answer complaints from a European consumer group over its commercial practices and alleged breaches of consumers rights.Kiichiro Sato/AP
BRUSSELS (AP) The European Commission said on Friday it has given the Chinese-owned video app TikTok one month to answer complaints from a European consumer group over its commercial practices.
The EU s executive arm said it has started discussions involving the social media platform and the national consumer authorities following an alert launched earlier this year by the European Consumer Organisation (BEUC) about alleged breaches of consumers rights.
European Union regulators have issued a warning to TikTok amid concerns that the youth-aimed app has violated children's data protection laws. TikTok has been given one month to respond to the complaint and engage with authorities on a resolution. "Areas of specific concern include hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok's policies that could be considered misleading and confusing for consumers," according to a release by the European Commission, the EU's executive branch. "It is prohibited to target children and minors with disguised advertising such as banners in videos," added Justice Commissioner Didier Reynders. European Union regulators have issued a warning to TikTok amid concerns that the youth-aimed app has violated children's data protection laws.
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